My client hired me to create a comprehensive logo package for his business, 'Two Bear Construction.' The initial spark of inspiration came from his two beloved dogs, aligning with a 'Montana' theme by incorporating two bears instead. He envisioned a design that struck a balance between a clean, easily readable aesthetic and a rugged, construction vibe. It was important to the client to stand out, which meant researching other construction companies in the area and not using the common elements (mountains, saws, etc.) that they use. Importantly, the logo had to seamlessly translate to clothing, hats, decals, and various construction materials, and we opted for a simple color palette of navy and grey.